by Josh Resnek
Wynn Resorts is a marketing giant pushing with all its might to launch on June 23 with an advertising campaign intended to boost the numbers of visitors to the casino and hotel in our city.
The company is providing international influencers and travel professionals with the chance to visit the resort as part of “familiarization trips” that are intended to boost the number of visitors not just to the site, but to Massachusetts.
Bottom line: Wynn is trying to lure as many as 10 million visitors to the casino during its first year in operation.
This may just happen, and if it does, watch out!