Roxy’s Bakery a taste of Central America

JANUARY 18: Different cakes and treats on display at Roxy’s Bakery on Broadway. (Photo by Jim Mahoney)


By LORENZO RECUPERO

Everett is undergoing a revamp in its demographic, with more Latinos flocking to the city than ever before, according to local business owner Elmer Melara,

For this reason, he felt there was no better time than now to introduce the city’s residents to what he believes is the only Central American bakery in Everett: Roxy’s Bakery & Café located at 614 Broadway.

“In Everett, there’s plenty of Brazilian bakeries but there’s not an exclusive Central American bakery,” said Melara, a native El Salvadorian who moved to the U.S. 12 years ago.

Residing in Malden, Melara stated his desire to set up shop in Everett stemmed from the heavier Latino presence here now.

“Everett, for me, is a better place for business than Malden. There’s more of a Latino representation here than in Malden. From what I’ve seen, over the last five years, a lot of Central American families are coming to live here,” said Melara, who also owns NEON Graphics at 608 Broadway, just a few doors away down from Roxy’s, specializing in a variety of different web design and printing services.

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