January betting down $6 million
By Josh Resnek
In an effort to find the mix that works just right to pack the casi- no, Encore is making bold and pragmatic business decisions to lure more visitors to the sprawling casino and hotel.
With betting down about $6 million over last month, for a total of $48 million, these changes are arriving not a moment too soon to Encore.
Although the casino was built to replicate in every way the Wynn Resorts extravagant hotels and casinos in Las Vegas, and to at- tract high rollers from Boston and all over the region, the nation and beyond, that early bid and belief has proven insufficient to meet the demands of this region.
Encore executives are finding the Boston marketplace is an unto itself space, with habits of potential visitors to the casino and hotel far different than they first expected.
To this end, Encore executives have decided to experiment, to go off-road, so to speak, to find what combination of enticements will lure the greatest number of people to Encore.
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